Everyone wants to start a podcast. Erika Kullberg thinks most people shouldn’t. She argues discoverability is one of the biggest challenges in podcasting today—and says creators are often better off building an audience elsewhere before launching a show.
The Biggest Mistake New Podcasters Make
Everyone wants to start a podcast. Erika Kullberg thinks most people shouldn’t. She argues discoverability is one of the biggest challenges in podcasting today—and says creators are often better off building an audience elsewhere before launching a show.
