Ever since Jaguar Land Rover ceased production of the classic Land Rover Defender, fans have been snapping up discontinued models and breathing new life into them. Now, the value of old Land Rovers is rocketing as a new generation of car enthusiasts falls in love with this simple off-roader.
WSJ explains why the classic “British Jeep” has surged in popularity, and why they can sell for up to $170,000 in the U.S.
Chapters:
0:00 The Land Rover’s abilities
1:56 What makes this off-roader so quirky
3:18 The two-way relationship
4:32 How the Land Rover was born
6:01 Jaguar Land Rover ends production
7:40 An icon reborn
8:57 Why the U.S. market is different
WSJ’s Coveted highlights the precision and process behind expertly-crafted cult favorites — from the pencils beloved by Disney animators to the sushi knives breaking thousands of years of Japanese tradition. These stories show how the smallest everyday items can be transformed into the ultimate luxury splurge.
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