On this episode of The Enterprise Zone, NBA COO and Deputy Commissioner Mark Tatum sat down with Forbes to discuss the global expansion and commercial growth of the NBA. Tatum also discussed franchise valuations, new media rights agreements, potential expansion into Las Vegas and Seattle, and the launch of a new European league set for 2027.
00:00 Introduction And Career Guidance
02:42 Personal Investments And Music Influences
05:05 Explaining The Role Of Chief Operating Officer
08:40 Financial Valuation And Global Expansion Opportunities
11:15 Building NBA Infrastructure In Europe And Africa
19:27 Addressing Franchise Infrastructure And Expansion Markets
25:34 Leadership Style, Background, And Personal Career Journey
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