On today’s episode of The Performance Layer, Co-Head of the Hockey Division at CAA Pat Brisson sat down with Forbes to discuss the evolving role of sports agencies in supporting a new generation of hockey players on and off the ice. Brisson discusses the expanding influence of social media on athlete branding and endorsement revenues as well as the league’s shifting stance toward sponsor categories like alcohol and sports gambling.
00:00 Evolution Of Player Representation
03:17 Social Media And Endorsement Revenues
05:10 Navigating Gambling And New Sponsorship Categories
08:41 Shifting Culture And Personal Brands
10:33 Franchise Valuations And Revenue Growth
12:00 Salary Cap Projections And Player Contracts
17:05 Agency Services And Career Transitions
Read the full story on Forbes: https://www.forbes.com/sites/forbesvideo/2025/11/25/the-performance-layer/
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