McLaren Racing Chief Marketing Officer Louise McEwen sat down with Forbes to discuss the “fan-first” approach to democratizing the brand for a global audience and the importance of establishing underlying business growth that remains independent of on-track performance.
00:00 The Economic Evolution Of McLaren Racing
01:29 The Strategic Papaya Rebrand
03:12 Democratizing Formula One For A Global Fan Base
04:33 Aligning Commercial Leadership With Track Success
08:50 Personalizing The Fan Experience Through Digital Membership
11:23 Leveraging Crossover Opportunities Across Racing Series
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