Costco’s co-founder Jim Sinegal sat down with The Wall Street Journal, discussing how he built the $86 billion Kirkland Signature private label and why he wasn’t able to make a Kirkland mayonnaise.
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Why Costco Can’t Crack a Kirkland Mayo
Costco’s co-founder Jim Sinegal sat down with The Wall Street Journal, discussing how he built the $86 billion Kirkland Signature private label and why he wasn’t able to make a Kirkland mayonnaise.
