The Petersen Automotive Museum in Los Angeles, California has successfully transitioned from a specialized local collection into a world-class authority, managing an archive of approximately 250 superlative vehicles. Through high-stakes rotating exhibitions—such as the 100-year history of Aston Martin—the museum explores the critical intersection of precision engineering and heritage record-keeping. By granting public access to historically significant vehicles that are rarely seen outside private vaults, the Petersen serves as a vital guardian of the global automotive legacy and a primary driver of Los Angeles car culture.
Beyond high-end luxury, the Petersen has featured rotating exhibits like the “Totally Awesome” era of the 1980s and ’90s, where the dawn of the digital age fundamentally altered vehicle design. From the radical “wedge” movement led by Italian masters like Marcello Gandini to the iconic pop-culture presence of the Back to the Future DeLorean, these exhibits demonstrate how automobiles evolved from mere transport into symbols of rebellion, retro-futurism, and nostalgia. This deep dive into automotive storytelling proves that the most successful vehicles are those that drive the plot of history, capturing the imagination of collectors and the next generation of enthusiasts alike.
Read more on Forbes:
https://www.forbes.com/sites/scottyreiss/
For more from Scotty Reiss:
Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript
Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.


