Burger King U.S. and Canada President Tom Curtis and Head Chef Amy Alarcon discuss the fast-food giant’s turnaround strategy highlighting an 8.5% sales jump, restaurant upgrades and a new chicken nugget launch on ‘Mornings with Maria.’
00:00 Burger King Reclaims the No. 2 Spot
00:50 Overhauling the Chicken Nugget Recipe
02:00 The “Reclaim the Flame” Strategy
02:50 Combatting Shrinkflation and Holding Prices
04:30 Redesigning the Sauce Menu
05:55 Addressing Rising Beef Prices
06:50 Marketing and Social Media Strategy
Subscribe to Fox Business: https://bit.ly/2D9Cdse
Watch more Fox Business Video: https://video.foxbusiness.com
Watch Fox Business Network Live: http://www.foxnewsgo.com/
FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York — the business capital of the world — FBN launched in October 2007 and is one of the leading business networks on television. In 2025 it opened the year posting double-digit advantages across business day, market hours and total day viewers in January. Additionally, the network continued to lead business news programming, with each business day program placing among the top 15 shows, while FBN delivered its highest-rated month since April 2023 with market hours.
Follow Fox Business on Facebook: https://www.facebook.com/FoxBusiness
Follow Fox Business on Twitter: https://twitter.com/foxbusiness
Follow Fox Business on Instagram: https://www.instagram.com/foxbusiness
