Over the past two decades, Dana White has turned mixed martial arts, or MMA, into a global phenomenon and, in turn, made his UFC into a behemoth, generating an estimated $1.3 billion in revenue last year—with staggering margins (Ebitda) of almost 60%. Along the way he’s become more famous than any of the fighters who step into his Octagon and amassed a
net worth that Forbes estimates to be more than $600 million.
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