According to Erika Kullberg, trust can be more valuable than a paycheck. After growing to 5 million followers on TikTok, Erika says she turned down a $100,000 brand deal because she didn’t want to monetize her audience too early. Her reasoning: the relationship you build with your audience is harder to earn back than a missed sponsorship.
The $100K Deal Erika Kullberg Walked Away From
According to Erika Kullberg, trust can be more valuable than a paycheck. After growing to 5 million followers on TikTok, Erika says she turned down a $100,000 brand deal because she didn’t want to monetize her audience too early. Her reasoning: the relationship you build with your audience is harder to earn back than a missed sponsorship.
