Taco Bell is seeing sales rise despite an overall slump in the fast food industry. The restaurant chain recently made a big bet on chicken amid increased competition in the space: in the last year, McDonald’s, Chipotle and Wendy’s all launched chicken-focused campaigns. So how does Taco Bell keep retaining customers and staying ahead of trends in a crowded space?
WSJ spoke with CEO Sean Tresvant about how he keeps people coming back even as they pull
back on spending.
Chapters:
0:00 Taco Bell sales
0:27 How Taco Bel is succeeding right now
0:57 Chicken investments
3:16 Staying on trends
4:28 Attracting Gen Z
6:10 Value offering
7:50 Growth
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