Customers are no longer merely entering keywords into a search bar, they’re asking ChatGPT, Perplexity and Google AI Overviews for recommendations. Unlike traditional SEO, which has historically focused on achieving a top spot on a list of ten blue links, AEO focuses on the answers returned by a user’s search query utilizing an AI powered search tool. You don’t need to have big marketing budgets to be visible in AI answers. Forbes contributor TerDawn DeBoe outlines six ways to optimize your business for AI searches.
Read the full story on Forbes: https://www.forbes.com/sites/terdawn-deboe/2025/11/24/how-small-businesses-get-found-when-customers-ask-ai-instead-of-google/
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