Thanks to a push from Joe Rogan, Tucker Carlson and an army of MAHA influencers, Ancient Crunch sells 500,000 bags of its $13 seed-oil-free Masa chips every month. Having launched a potato version last year and with a popcorn line on the way, the founders hope to build the LVMH of healthy snack foods.
Read the full story on Forbes: https://www.forbes.com/sites/chloesorvino/2026/05/29/masa-ancient-crunch-rise-of-the-blue-chip-tortilla-chip/
Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript
Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
