Look at What We Can Learn When We Venture Out into Red America

Ken Stern, who worked at NPR from 1999 to 2008 and served as the institution’s CEO, chose to spend an entire year living in “red America” and getting to know the Americans who saw issues differently from him: evangelical Christians, gun owners, Tea Party activists, NASCAR fans, etcetera. He’s pleasantly surprised by what he found, and he concludes there’s a strong argument to be made that the country’s largest media institutions poorly serve large swaths of the country, out of a combination of bias, ignorance, and cultural barriers: Over the course of this past year, I have tried to consume media as they do and understand it as a partisan player.

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