@AlexaRivera has built a 55+ million follower empire across YouTube, TikTok, and Instagram—and she’s just getting started. In this episode of the Forbes Top Creators Show, Lexi opens up about growing up in a family of digital creators, quitting college after one day, and turning consistent posting into a global brand. She shares how she balances different styles across platforms and why staying authentic is key to both content and brand partnerships.
00:00 – Intro: Meet Lexi Rivera
01:00 – Growing Up in a Creator Family
02:30 – Early Vine Days With Brent Rivera
04:00 – Leaving College After One Day
05:30 – Starting Her Own YouTube Channel
07:30 – Pranks, Challenges, and Building Her Style
09:00 – Defining Her Comedy and Creative Voice
11:00 – Balancing Instagram, YouTube, and TikTok Audiences
13:00 – Lexi’s YouTube Formula: Planning and Production
15:00 – How She Thinks About Brand Deals
17:00 – The Business Behind Lexi’s Multi-Platform Strategy
19:00 – Working With Prada, Neutrogena, Snapchat
21:00 – Creative Freedom and Brand Collaborations
23:00 – Launching a Future Fashion Brand
25:00 – Thoughts on Acting and What’s Next
26:00 – Lexi’s Advice to Her Younger Self
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