On this episode of The Performance Layer, Cincinnati Open Tournament Director Bob Moran discusses the evolution and expansion of the Cincinnati Open. Moran also covers the path to prize money equity between the ATP and WTA tours, strategies for upgrading tournament infrastructure to boost ticket and sponsorship revenues, and the growing commercial momentum surrounding women’s sports.
00:00 The History And Evolution Of The Cincinnati Open
02:02 Corporate Support In The Midwest
03:29 Expanding Tournament Draw And Upgrading Facilities
06:11 Revenue Growth Across Tickets and Premium Sales
08:49 Business Trends Across ATP And WTA Tours
11:22 Addressing Prize Money Equity And Media Rights Disparities
15:51 Future Innovations For Fan And Player Experiences
Read the full story on Forbes: https://www.forbes.com/sites/forbesvideo/2025/11/25/the-performance-layer/
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