The creator economy is growing fast—and growing up. The influencer industry is estimated to be worth $250 billion today, and Goldman Sachs predicts the number will swell to nearly $500 billion by 2027.
The 50 honorees of the 2024 Forbes Top Creator list are riding the growth of the creator ecosystem (now estimated to be nearly 50 million people strong). This year’s listers earned almost $720 million over the last 12 months—a jump of $20 million from 2023. Since last year, Forbes Top Creators have added more than 100 million followers to their collective total—now boasting more than 2.7 billion followers across YouTube, TikTok, and Instagram.
Read the full story on Forbes: https://www.forbes.com/sites/stevenbertoni/2024/10/28/top-creators-2024-the-influencers-turning-buzz-into-billions/
Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript
Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
