INEOS Automotive is aggressively expanding its presence in the US market, showcasing vehicles like the Grenadier Station Wagon and the newly launched Quartermaster pickup truck. The Quartermaster is a key player in this strategy, given the significant demand for pickups in the US. In fact, the US and Canadian markets are responsible for a whopping 65% of INEOS’s global sales.
However, this push faces a major hurdle: tariffs. The Quartermaster, in particular, has been hit with a substantial 25% tariff, creating pricing pressure. INEOS is actively working to minimize the impact of these tariffs on consumers, absorbing some of the costs themselves. Despite these financial headwinds, INEOS remains committed to growth in the US.
To complement its core vehicle offerings, INEOS is also introducing Arcane Works, a sub-brand specializing in limited-edition, highly customized vehicles. These vehicles, like the Detour, boast high-quality craftsmanship and extensive personalization options. To better position itself within the automotive industry and streamline operations, INEOS is relocating its headquarters to Montvale, New Jersey, and simultaneously building out its dealer network across North America.
Read more on Forbes:
https://www.forbes.com/sites/scottyreiss/
For more from Scotty Reiss:
Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript
Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
