The following video is brought to you courtesy of the Forbes YouTube Channel. Click the video below to watch it now.
Antonio Lucio, chief marketing and communication officer at HP Inc., knows that there’s a need for holistic and systemic change in the marketing industry. Lucio discusses what his company is doing to push that transformation.
Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbesvideo
Forbes Video on Instagram: http://instagram.com/forbesvideo
More From Forbes: http://forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.