Heaven Mayhem Founder Pia Mance sat down with Forbes to discuss how she bootstrapped an initial $900 investment into a global accessories brand now generating over $10 million in revenue. Mance also discussed the brand’s strategic evolution from a direct-to-consumer focus to incorporating wholesale partnerships with major retailers like Revolve and Selfridges.
00:00 The Challenge of Running a Business
02:08 The Journey to Founding Heaven Mayhem
04:24 From Side Hustle to $10 Million Empire
10:00 Pivotal Moments and How to Spot Trends
18:36 Balancing Customer Feedback and Brand Identity
29:06 Pursuing Strategic Retail Growth
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