OnlyFans’ underlying business model is very different from other social media platforms like Facebook and Instagram. The subscription-focused site is not on Apple’s App Store and in four years, the company’s revenue grew more than 2000%. The company makes money only when creators make money instead of relying on advertising dollars, but what are some of the challenges that come with having a site populated with pornographic content?
WSJ spoke with OnlyFans CEO Keily Blair to learn about some of the challenges the company faced and learned how the company capitalized on the creator economy to change the dynamics of how digital creators get paid.
Chapters:
0:00 Business model
1:10 OnlyFans’ origins
2:07 App stores and traffic sources
5:18 Purchases and subscriptions
6:16 Working with banks
8:02 Age verification
9:20 Other types of creators
Watch the full, wide-ranging interview with OnlyFans CEO Keily Blair here: https://on.wsj.com/4gCimlO
The Economics Of
How do the world’s most successful companies generate revenue? In this explainer series, we’ll dive into the surprising stories behind how businesses work–exploring everything from Costco’s “treasure-hunt” model to the economics behind Amazon’s AWS.
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