OKX Global Managing Partner and Chief Marketing Officer Haider Rafique sat down with Forbes to discuss the strategic use of experiential sports marketing to drive brand familiarity and business growth. Rafique highlights how partnerships with McLaren Racing and Manchester City facilitate high-level B2B networking and “on-venue” consumer penetration.
00:00 Enhancing Fan Experience Through Formula One Sponsorships
03:34 The Strategic Value Networking In The Paddock
05:40 The McLaren Growth Story
10:18 Rebranding For The Future Of Fintech And AI Commerce
17:24 Athlete Led Content Marketing
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