The Wall Street Journal gained behind-the-scenes access to the set of “Vicious,” a microdrama produced by ReelShort, the app at the center of a short-form video boom. These 90-second dramas draw millions of U.S. viewers, and ReelShort briefly rivaled TikTok for the top spot on the U.S. App Store.
We explain how this bite-sized storytelling model is disrupting the American streaming landscape and challenging established platforms like Netflix.
Chapters:
0:00 Microdramas, explained
0:46 How it started and why people watch
2:27 The economics of microdramas
5:09 The creative aspect
6:54 What’s next?
News Explainers
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