Fashion designer Heidi Merrick joins Forbes Talks Shop to share the rituals and mindset behind her 20-year journey in the fashion industry. Built on a foundation of California craftsmanship and, Merrick’s brand has become a symbol of effortless coastal style. In this episode, she opens up to host Kim Peiffer about the “calling” that led her to start her own line, the 20th-anniversary relaunch of her archives and her unique leadership style. Along the way, she reveals how balancing technical mastery with a deep connection to family and nature has been the secret to her brand’s longevity.
0:00: Intro
5:19: Work Day
7:05: Bedroom Set Up
9:13: Desk Set Up
11:00: Fueling Productivity
12:03: Morning Routine & Work-life Balance
14:02: Style & Fashion
16:43: Travel Essentials
17:43: Wind Down
19:43: Evening Routine
24:45: This or That
Shop Heidi’s essentials:
Blick Hardbound Sketchbook – https://forbes.pub/BlickStudioHardboundSketchbook
uni-ball Vision Stick Roller Ball Pens – https://forbes.pub/RollerBallPens
Heidi Merrick Letter Blouse – https://forbes.pub/HeidiMerrickLetterBlouse
Heidi Merrick Batpiste Pant – https://forbes.pub/HeidiMerrickBaptisePant
Heidi Merrick Daily Sweater – https://forbes.pub/HeidiMerrickDailySweater
New Balance 530 – https://forbes.pub/NewBalance530
Hunter Women’s Original Short Rain Boots – https://forbes.pub/HunterRainBoots
Heidi Merrick Chaplin Pant – https://forbes.pub/HeidiMerrickChaplinPant
Heidi Merrick Ballerine Top – https://forbes.pub/HeidiMerrickBallerineTop
Saie Sunvisor Radiant Moisturizing Face Sunscreen – https://forbes.pub/SaieFaceSunscreen
Channel Islands Surfboards – https://forbes.pub/ChannelIslandsSurfboards
The Crowd by Gustave Le Bon – https://forbes.pub/TheCrowd
Tales of the South Seas by Robert Louis Stevenson – https://forbes.pub/TalesoftheSouthSeas
mythos – https://forbes.pub/Mythos
Read the full story on Forbes: https://www.forbes.com/sites/forbes-personal-shopper/2026/01/28/forbes-talks-shop-heidi-merrick
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