John Hope Bryant, the CEO of the nonprofit organization Operation HOPE, joins Forbes senior writer Jabari Young on The Enterprise Zone at Nasdaq MarketSite. During their discussion, Bryant addresses the ongoing financial literacy challenges facing the country in 2025. He emphasizes the need for the U.S. to adopt inclusive economic practices similar to those in Finland and Singapore. Additionally, he provides updates on the One Million Black Businesses initiative in partnership with Shopify.
00:00 – Be Bold and Ask for What You Want
00:52 – New Books Coming: Inclusive Economics & More
02:27 – Stocks John Hope Bryant Is Watching
03:16 – “Crypto Is Gambling”—Investing Advice Explained
05:36 – His Biggest Financial Mistake
07:53 – The Power of Patience and Compounding
10:03 – The Shopify Partnership: $190M for Black Businesses
12:35 – What Entrepreneurs Get with Operation Hope
14:17 – Why It’s About the Green, Not Just DEI
16:00 – Bad Capitalism vs. Good Capitalism
18:01 – Homeownership and Tax Policy Explained
20:04 – His Mother’s Wisdom: Broke vs. Poor
23:12 – Selling Promise Homes and the “Rent-to-Own” Model
28:56 – Financial Literacy in Finland vs. U.S.
30:10 – “Financial Literacy Is This Generation’s Civil Rights”
32:03 – Why Parents Should Open Stock Accounts for Kids
33:39 – Push for Federal Financial Literacy Legislation
35:57 – “We’ve Gone from Civil Rights to Silver Rights”
38:27 – What He Did With His First Million
41:08 – What Makes a Great Entrepreneur in 2025
43:33 – Green Socks Day: April 30th Financial Literacy Campaign
Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript
Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
