Managing Director of F1 Academy Susie Wolff joins Forbes Talks to discuss the business strategy driving F1 Academy. Wolff explains how she approaches the academy like a scalable startup, prioritizing long-term financial sustainability over temporary hype. She also talks about how the series is capitalizing on the booming female sports economy.
00:00 Introduction
00:13 F1 Academy Season Finale In Las Vegas
00:49 Building Momentum With A Startup Mentality
01:30 Securing Major Partners By Selling A Vision
03:22 Tapping Into The Explosive Growth Of Women’s Sports
04:28 Prioritizing Financial Sustainability Over Box-Ticking Exercises
07:58 Creating A Unique Standalone Product Within The F1 Ecosystem
10:40 Competing For Eyeballs And Ensuring Long-Term Growth
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