Jimmy Carter hosted an ice skating exhibition at the White House, and George W. Bush once staged a friendly game of T-ball at 1600 Pennsylvania Avenue, but the prospect of mixed martial arts fights on the South Lawn would have never arisen if anyone other than Donald Trump were president and anyone other than Dana White ran the UFC. When Trump, a longtime fan of the fight promotion and steadfast friend to its chief executive, first suggested the idea to White at a UFC event last April, the pugnacious promoter said he would do it without hesitation.
“He knows the day he asked me to do this event that I was going to show up and deliver,” White tells Forbes. “I love that type of stuff. Tell me it can’t be done, tell me it’s a huge challenge, tell me it’s going to cost us a bunch of money. Tell me this, that. That’s the stuff that I run right into.”
White’s tenure with the UFC has been defined by audacious risk-taking, propelling the company over the last 25 years from a bloody sideshow into a $1.5 billion (revenue) sports powerhouse. But Freedom 250 on June 14 (not coincidentally President Trump’s birthday) is, even by his standards, “difficult on a whole other level.” In addition to the 4,300-seat outdoor venue that has now been erected on the South Lawn—and its 87-foot canopy, which towers above the White House itself—the weekend will include a press conference at the Lincoln Memorial and a two-day fan fest for as many as 85,000 people at the Ellipse. (The president likes the temporary structure so much he compared it to the Eiffel Tower, saying this week, “Maybe we’ll never, ever take it down.”) Because the UFC controls its own TV productions, it will pick up the tab for not only the infrastructure but also the broadcasts, with nine production trucks’ worth of equipment and crew.
Read the full story on Forbes: https://www.forbes.com/sites/mattcraig/2026/06/05/inside-dana-whites-60-million-plan-to-stage-ufc-freedom-250-at-the-white-house/
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