This podcast phenom started creating content with one goal: to make money. Althoff tested countless angles, including life as a nanny and house cleaning videos, before embarking on the style that would ultimately skyrocket her to success: parody videos about being a “bad mom.” In 2021 she posted her first viral video on TikTok, where she joked about naming her daughter Richard because she wanted a son. She hit 3 million followers in early 2023 (she now counts 13 million) and that same year launched “The Really Good Podcast,” which became known for her deadpan and sarcastic interviews with folks such as Mark Cuban, Shaquille O’Neal and Jason Derulo. In 2024, Althoff signed a year-long deal with Studio71, a Beverly Hills-based content shop that helps digital creators sell ads and otherwise monetize their output. Over the 12 months ending in August 2024, she earned approximately $2.9 million between this deal and brand partnerships. “I don’t know how it keeps working for me,” she says. “I’m just taking it one interview at a time.”
0:00 Intro
0:52 Bobbi’s Podcast Recording Setup
1:38 On Being The Interviewee
3:30 Bobbi’s Interviewing Technique
4:30 On Media Training
5:35 Prepping For An Interview6:53 Bobbi’s Dream Interview
8:10 How Bobbi Became A Creator
12:00 Bobbi’s First Viral TikToks
14:34 The Evolution From TikTok To Podcast
16:18 Bobbi’s First Podcast Idea
20:08 The Drake Interview
22:25 How The Drake Interview Changed Her Business
24:08 Advice You’d Give Your Younger Self
24:28 Future Plans
26:00 Balancing Family & Work
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