On this episode of The Performance Layer, WME Head Max Eisenbud sits down with Forbes to discuss how social media, global market reach, and new sponsor categories are shifting the business of tennis. Eisenbud also discusses his agency’s strategy for scouting and developing teenage talent, the role of exhibition matches in expanding the sport’s global footprint, and the financial trajectory of both the men’s and women’s professional tours.
00:00 Evolution Of Tennis Business And Social Media Impact
02:21 Global Sponsorships And Changing Contract Structures
04:41 Challenger Apparel Brands Disrupting The Market
08:42 Early Talent Scouting And Athlete Development
10:18 The Rise And Strategic Value Of Exhibition Events
11:39 Tour Calendar Debates And The State Of Women’s Tennis
15:18 Men’s Tour Competitive Landscape And Future Tech
Read the full story on Forbes: https://www.forbes.com/sites/forbesvideo/2025/11/25/the-performance-layer/
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