On this episode of Iconoclast, Major League Soccer Commissioner Don Garber and CMO Radhika Duggal sat down with Forbes to discuss MLS’s post-World Cup campaign and marketing initiatives designed to capture new fan bases. They also discussed the league’s partnership with Apple, strategic marketing efforts, data-driven fan engagement, celebrity ownership integration, and ongoing commissioner succession planning.
00:00 The World Cup’s Impact On American Soccer
05:53 Data Driven Fan Engagement Strategies
09:18 Competing For Consumer Attention
16:19 Global Streaming Deals And Digital Shifts
18:29 Leadership Transition And Executive Succession
Read the full story on Forbes: https://www.forbes.com/sites/maneetahuja/2026/06/18/iconoclast-podcast/
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