Season 1 Episode 4: Did Coca-Cola’s AI campaign herald a new golden age of marketing? We talk with Silverside founder PJ Periera about how brands can use AI to reimagine iconic assets and blend nostalgia with new forms of storytelling, while navigating the risks that come with touching deeply familiar cultural symbols. The conversation explores whether this marks a true turning point for marketing, how AI is redefining creative excellence, and what separates meaningful brand reinvention from content that is merely faster and cheaper to produce.
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