In a conversation with Forbes Chief Content Officer Randall Lane at the #ForbesIconoclast Summit, Jamie Salter, Founder and Executive Chairman of Authentic Brands Group, shared the principles he uses to identify enduring brands. Salter argued that the strongest brands inspire genuine passion, possess long-term staying power, and can thrive globally—even when the companies behind them face challenges.
What Makes A Brand Worth Buying?
In a conversation with Forbes Chief Content Officer Randall Lane at the #ForbesIconoclast Summit, Jamie Salter, Founder and Executive Chairman of Authentic Brands Group, shared the principles he uses to identify enduring brands. Salter argued that the strongest brands inspire genuine passion, possess long-term staying power, and can thrive globally—even when the companies behind them face challenges.
