Caleb Simpson didn’t build his massive social media following by trying to sell people a fantasy apartment. He built that audience by having the courage—and vision—to ask strangers to simply open the door.
In this episode of Forbes Talks Shop hosted by Spencer Dukoff, the creator behind viral home-tour interviews opens up about how one simple question (“Can I see your apartment?”) turned into a career built on curiosity, connection and trust.
He also shares why people are so fascinated by the way strangers live, what he’s learned from stepping inside homes around the world and how rejection—not to mention walking, lighting candles and a fully charged cell phone—all became part of his creative process.
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00:00 – Welcome To Forbes Talk Shop
01:32 – How Caleb Simpson’s Apartment Tours Started
02:49 –Why We’re So Curious About Other People’s Homes
04:31 – Turning Curiosity Into A Creative Career
05:54 – The Gear Caleb Needs To Film
06:35 – Why Caleb Simpson Walks Everywhere
07:35 – Caleb’s Dream Home Feature
08:23 – How To Build Trust With Strangers
11:13 – Why Caleb Looks Up To Anthony Bourdain
12:35 – Knowing When To Let Others Shine
13:03 – The Unexpected Items Caleb Sees In Apartments
15:27 – What People’s Homes Reveal About Them
16:09 – Affordable Ways To Upgrade Your Space
17:15 – Why Caleb Reinvests In Himself
18:14 – Caleb Simpson Plays Go Bag
20:46 – Closing
Read the full story on Forbes: https://www.forbes.com/sites/forbes-personal-shopper/2026/05/20/forbes-talks-shop-caleb-simpson
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