Entrepreneur Amy Liu joins Forbes Talks Shop to share the rituals, tools and mindset behind building Tower 28, the cult-favorite beauty brand made for sensitive skin. After more than two decades in the beauty industry—and a lifelong battle with eczema—Amy set out to create products that are not only clean and gentle, but also aspirational, fun and high-performing. In this episode, she opens up to host Kim Peiffer about turning a personal health challenge into a global brand, the science behind Tower 28’s bestsellers and how community continues to shape everything she builds.
0:00: Intro
3:14: Morning Routine
4:31: A Successful Workday
6:20: Style & Fashion
7:28: Tool for Success
8:28: Travel
9:45: Sleep & Wellness
10:20: Staying Creative
13:23: Books & Podcasts
14:13: Nighttime Routine
16:13: This or That
18:17: Outro
Shop Amy’s essentials:
Tower 28 SOS Recovery Cream – https://forbes.pub/SOSRecoveryCream
Shani Darden Rescue Serum – https://forbes.pub/ShaniDardenRescueSerum
Mara The Essentials Duo – https://forbes.pub/MaraTheEssentialsDuo
Tower 28 SOS Gel Cleanser – https://forbes.pub/Tower28SOSGelCleanser
Celluma FACE – https://forbes.pub/CellumaFACE
Aspire with Emma Grede – https://forbes.pub/AspirewithEmmaGrede
The Mel Robbins Podcast – https://forbes.pub/TheMelRobbinsPodcast
Diary of a CEO – https://forbes.pub/TheDiaryOfACEO
Acquired – https://forbes.pub/Acquired
Anine Bing Hugh Jean – https://forbes.pub/AnineBingHughJean
Tower 28 Line + Shine Lip Kit – https://forbes.pub/LineShineLipKit
Tower 28 Make Waves Mascara – https://forbes.pub/MakeWavesMascara
Alice + Olivia Denny Boyfriend Blazer – https://forbes.pub/AliceAndOliviaDennyBoyfriendBlazer
Apple AirPods Max – https://forbes.pub/AppleAirPodsMaxPurple
Belkin Portable Charger Power Bank – https://forbes.pub/BelkinPortableChargerPowerBank
Tower 28 SOS Rescue Spray – https://forbes.pub/Tower28SOSRescueSpray
Ritual Magnesium+ – https://forbes.pub/RitualMagnesiumPlus
Arrae Sleep – https://forbes.pub/ArraeSleep
Read the full story on Forbes: https://www.forbes.com/sites/forbes-personal-shopper/2026/01/21/forbes-talks-shop-amy-liu/
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