With investors racing to get into F1, the ten teams on the grid are now worth $3.6 billion on average, and the leaders of the pack even outpace some NFL and NBA franchises. In this episode of The Performance Layer, Forbes breaks down the billion-dollar blueprint behind F1’s global takeover.
The Performance Layer explores the invisible systems, real-time decisions, and operational precision that power major global events. Centered on the Las Vegas Grand Prix, the series spotlights the business architecture behind F1’s race day — from security to hospitality to logistics — showcasing the professionals and platforms that make speed possible. This is not a story about the drivers. It’s about the systems that surround them — the people working behind the velvet ropes, in the control rooms, and across the supply chain to ensure the show goes on flawlessly, at 200mph.
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