Labubu, the mischievous, razor-toothed plush dolls, have become a viral sensation for Pop Mart. Driven by artist Kasing Lung’s Nordic-inspired designs, the brand has leveraged the psychology of the “chase” strategy, which uses rare variants to foster a dedicated collector mindset, and the power of celebrity influence. From unboxing communities to the impact of stars like Lisa and Rihanna, discover how Pop Mart balances physical retail experiences with digital hype while navigating a volatile secondary market.
Read the full story on Forbes: https://www.forbes.com/sites/ywang/2025/08/28/global-labubu-craze-makes-pop-marts-young-founder-richer-than-jack-ma/
00:00 The Genesis Of Labubu
01:28 The Pop Mart Empire
02:43 The Psychology Of The Blind Box
04:34 Building Community Through Digital Unboxings
05:56 Celebrity Influence And Aspirational Consumption
08:01 Market Volatility And The Risks Of Success
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