Once valued near $2 billion, hospitality startup Sonder promised hotel luxury at Airbnb prices. But the company’s Marriott partnership dissolved, guests were left stranded and the short-term rental company shut down for good. WSJ explains what went wrong.
Chapters:
0:00 Sonder’s meltdown
0:46 The rise
2:14 The turning point
4:40 The downfall
5:16 Marriott left to manage the fallout
What Went Wrong explores the challenging conditions and decisions that led to a company’s downturn.
#Sonder #Marriott #WSJ
