Professional racing driver and content creator Lindsay Brewer joins Forbes Talks to discuss the convergence of motorsport and digital media. Brewer reveals how she utilized personal branding to overcome the industry’s high financial barriers, financing her return to the track through the creator economy.
00:00 Introduction
00:54 Lindsay’s Origin Story And The High Cost Of Racing
02:36 Leveraging Social Media For Funding
06:31 Overcoming Stigma As An Influencer In The Paddock
10:13 Strategic Partnerships And The F1 Effect
14:09 Balancing The Life Of A Multi-hyphenate Athlete
24:13 The Business Case For Sponsoring Female Drivers
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