By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is on a mission to redefine its place in the sports hierarchy.
0:00 Introduction To New Balance
0:45 How New Balance Has Shifted Perceptions Of The Brand
2:11 New Balance’s Relationship With Brand Ambassadors
4:37 New Balance’s Advantages
6:17 New Balance’s Cultural Capital
8:29 What New Balance Needs To Do To Stay Relevant
Read the full story on Forbes: https://www.forbes.com/sites/justinbirnbaum/2025/06/24/how-new-balance-went-from-dad-shoe-to-scoring-the-no-1-nba-draft-prospect/
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