Jake Shane started with skits and octopus reviews on TikTok—and now he’s running a hit podcast, selling out a national tour, and collaborating with major stars. In this episode of Forbes Top Creator Show, Jake shares how he skyrocketed from 10K to 1 million followers in one month, and how he’s kept the momentum going ever since. From his viral “Therapuss” podcast to working with brands like Walmart and HBO, Jake walks us through the hustle, strategy, and friendships that helped him scale fast.
00:00 – Intro: Meet Jake Shane
01:00 – Starting With Octopus Reviews
03:00 – Going Viral With Historical Skits
05:00 – The Video That Changed Everything
06:30 – First Brand Deals and Building a Business
08:30 – Launching the “Therapuss” Podcast
11:00 – Podcast Growth and Early Guests
13:00 – Building Community and Going All In
15:00 – Expanding to a 36-City Live Tour
18:00 – Comedy Style, Audience, and Live Show Format
21:00 – Collaborations With Alex Earl and More
23:30 – Advice on Going From Digital to IRL
24:30 – Monetizing: Brand Deals, Sponsors, and Tour
26:00 – Dream Guests: Taylor Swift and Ariana Grande
27:30 – Thoughts on Digital vs. Traditional Media
28:00 – Closing Thoughts and Shoutouts
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