In 2023, Steven Bartlett partnered with podcast industry vets Georgie Holt and Christiana Brenton to launch a studio called FlightStory. Today, they produce five podcasts (including Diary Of A CEO) and are building commercial franchises around each host—spanning book deals, speaking engagements, investment opportunities, and products.
Read the full story on Forbes: https://www.forbes.com/sites/alexyork/2025/04/19/why-the-diary-of-a-ceo-founder-turned-down-a-100m-deal-to-build-a-podcast-empire/
00:00 – Welcome to Flight Story Studios
00:27 – Custom Sets for Each Show
00:52 – Vision for a Futuristic, Interactive Office
02:04 – Why a 25-Foot Rocket Is Key to the Brand
02:51 – Inside the Editing and Experimentation Floor
03:35 – The “Experimenter of the Week” Trophy
04:39 – Honoring Jamal Edwards’ Legacy
05:29 – Behind the Scenes with Steven’s Personal Team
06:18 – Investing in Energy, Not Just Ideas
07:21 – Meet the Ukrainian Founder Joining the Team
08:28 – Why Community Still Matters in the Workplace
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