Vice President Kamala Harris and former president Donald Trump are both on a media blitz – but it’s different from previous candidates. Harris has made appearances on Alex Cooper’s ‘Call Her Daddy’ podcast and Charlemagne tha God’s ‘The Breakfast Club.’ Trump has made appearances on Theo Von’s ‘This Past Weekend’ and Logan Paul’s ‘Impaulsive.’
WSJ explains how they’re using podcasts to reach niche audiences.
Chapters:
0:00 Podcasting blitz
0:52 Harris’s appearances
3:35 Trump’s appearances
5:42 What’s next?
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