China’s hot-pot giant Haidilao offers more than just food. It has free manicures and massages for customers. Waiters dance on request. The over-the-top performances and customer service set it apart from its competitors. With fresh funds from a public listing, the restaurant company plans to expand across the U.S.
WSJ examines the Chinese company and explores whether these gimmicks could be enough to sustain America’s appetite.
Chapters:
0:00 Haidilao’s offering
0:56 Chinese hot pot
2:38 Expanding into the U.S.
4:13 Why Haidilao is not franchising
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