Why Alexa Could Be the Next Big Threat to Consumer Brands

The following video is brought to you courtesy of the Wall Street Journal YouTube Channel. Click the video below to watch it now.

Online voice assistants like Amazon’s Alexa are threatening the decades-old high-exposure marketing model for consumer goods. WSJ’s Saabira Chaudhuri explains why if brands aren’t first in voice search, they will neither be seen nor heard.

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