What Most Sports Agents Get Wrong About Brand Deals


Rich Paul represents some of the biggest names in sports, including LeBron James, making him one of the most influential agents in the game.

On this week’s episode of A Different Take with Linda Boff, the Klutch Sports founder explains why athletes should think beyond the transaction—and what separates an endorsement from a true brand partnership.

A Different Take is a marketing case study podcast that unpacks the strategy behind one iconic brand each season. This season explores how New Balance evolved into a major force in sports and culture.

Watch the full episode on the Forbes YouTube channel.

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