Wal-Mart, Google Partner on Voice-Based Shopping to Catch Amazon

Wal-Mart Stores Inc. is teaming up with Google to let shoppers order by voice, the latest example of the world’s largest retailer finding a technology partner to catch e-commerce leader Amazon.com Inc.

By the end of September, Wal-Mart customers can link their store accounts to Google’s Express shopping service and use voice-activated Google Home speakers to buy hundreds of thousands of items for delivery. Shopping recommendations will be based on previous purchases. Beginning next year, the assortment will expand to include fresh groceries and allow for in-store pickup of orders.

The collaboration is Wal-Mart’s latest attempt to match the convenience of Amazon, which quickly delivers a bigger online selection and has a dominant line of voice-activated Echo speakers that play music, turn on air conditioners and handle shopping orders. Wal-Mart is teaming up with Google to keep its customers from moving to Amazon through these devices.

For Alphabet Inc.’s Google, the partnership



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