On this episode of the Enterprise Zone, PacSun CEO Brieane Olson sits down to discuss the apparel brand’s business growth and strategy shift toward Gen Z and Gen Alpha consumers. Olson also discusses shifting away from surf and skate origins toward a broader lifestyle model centered on music, fashion, art, and sports.
00:00 Career Beginnings
06:48 Rebranding PacSun Through Strategic Partnerships
12:04 CEO Responsibilities And Private Equity Ownership
14:06 Leadership Philosophy
18:35 Career Advice
25:24 Macroeconomic Outlook, AI Integration, And Diversity
Read the full story on Forbes: https://www.forbes.com/sites/jabariyoung/2026/06/11/the-enterprise-zone-podcast/
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