Bob Rich’s frozen food business was so successful that he bought the first naming rights to an NFL Stadium in 1973. With the Buffalo Bills’ home set to be demolished after this season, his son, Bob Jr. looks back on the cold realities of running a $5.8 billion family business.
Read the full story on Forbes: https://www.forbes.com/sites/chloesorvino/2025/11/02/meet-the-billionaires-behind-a-food-empire-built-on-dessert-topping/
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