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Billionaire Kim Kardashian West is headed to the Olympics—or at least her clothes are. On Monday, Kardashian West announced on social media that her shapewear and loungewear company Skims is designing the official undergarments for the female members of Team USA at the 2021 Olympics in Tokyo.
“Ever since I was 10 years old, I’ve heard every single detail about the Olympics from my stepdad,” she wrote, referring to Olympic gold medal winner Caitlyn Jenner. “When I received the call inviting Skims to be a part of @TeamUSA, every moment I’ve spent admiring the strength and energy of the Olympians from the sidelines came full circle.”
The collection of Olympic sleepwear and loungewear fits Skims’ minimalist look, and includes the American flag and Team USA logo. Designed with “comfort and support at the forefront,” it was modeled in Monday’s announcement by Paralympian Scout Bassett, track and field star Dalilah Muhammad, soccer player Alex Morgan and swimmer Haley Anderson in the official campaign. While all female athletes on Team USA will receive the collection for free, the line will be available for consumers to purchase in July—just in time for the Games’ opening ceremony on July 23.
Read the full profile on Forbes: https://www.forbes.com/sites/maddieberg/2021/06/28/billionaire-kim-kardashian-wests-skims-to-dress-team-usa-at-2021-olympics/?sh=67c2162a4568
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