<p>UVA’s Darden School of Business is at the forefront of popularizing a new, cutting edge business model: antagonize your best customers. Turning the laws of commerce on their head, Darden professor Morela Hernandez and MLB candidate Joseph (Sonny) Siragusa, are arguing that, long-term, flipping off America is a growth industry.</p>
In Wash Post, the Business Case for Hiring Kaepernick. No, Really!
